Digital brand experience

I worked actively as agency team leader for the global website restyling and the new digital brand experience, driving PM, Art Directors and Accountant.

The new Vespa.com was launched in 2015 .
We created a new look & feel and a new structure for Vespa international website where we communicate and show the global brand positioning: the irreverent side of Vespa.
All the 3D pictures of the models have been created or assembled in JWT.

Results:
Time on site: +50%
Bounce rate: -20%
New Visitors +30%

My work:
Vespa.com Concept design / UX
Vespa Store Restyling  / UX
Vespa (RED) Website concept / UX