About Me

Playing in the marketing and advertising arena since 2004, I define myself a curious creative problem-solver with a thing to technology. I’m constantly in search for opportunities to transform into projects and solutions that often want to anticipate market trends when it comes to digital/tech.

Everything started in early 2000, when I started my career as a web developer, however, due to my passion for UI&UX, I decided to study to become a digital designer.

I completed my studies at the European Institute of Design in Milan, where I graduated with honors presenting my thesis about the development of an electronic music software called Weepr launched online in 2008.

I began my agency career playing different roles, ranging from interactive art direction to project management. In 2013, I joined the High Potential Employee program in J. Walter Thompson New York and continued my path, focusing on creative side of technology and digital innovation.

Today, I work for VML, where I lead the innovation department in creating valuable solutions and meaningful experiences that put technology at the service of creativity, customers, and brands.

Teaching experience

IED Istituto Europeo di Design – 2019 / 2024
Master in Strategic Marketing for Branding (it/eng class)

• Smart Retail
• Web3
• Building Brand Experiences

Università Bicocca – 2020
Tutor for the Master in Marketing Management (M3)

• Project Work for Piaggio Group

Università Bocconi – 2019
Speaker at Master in Brand Communication 2019

 IED Istituto Europeo di Design – 2008 / 2010
Teacher at Digital Design class

• Advertising in the Social Network era
• User Experience Design

Passions & Hobbies

Outside the office, I’m in love with technology, gaming, and a street art. My passions are travelling and electronic music (you can listen to some no-sense creation on my Soundcloud)

Judge @ CSS Design Awards
Having both a creative and technical background is a great opportunity to evaluate websites from both creative and innovative perspectives. This activity is very important to me also to be updated about the latest web trends.

Founder of Kinetic Typography Channel on Vimeo
I love typography so in 2009 I decided to create a place to collect the best KT videos. In the last 15 years the channel became the biggest repository about Kinetic Typography on Vimeo.

Founder of ViaggioinSicilia.it 
This is my most ambitious project born in 2017 after my wedding. My love for my homeland prompted me to create a creative product capable of telling the story of the island by offering advice and suggestions based on my personal experience. Viaggio in Sicilia is active on the major social networks and counts today over 40Million gif views on giphy.

Collector of MaiolichediSicilia.it
My love for the colors of my land inspired me to create a project dedicated to authentic Sicilian majolicas, which for the moment I collect on an instagram account, but for which I have big plans, stay tuned.